One solution is to implement a “privacy by design” attitude internally, where you ensure that privacy officers are present during all faces of a product lifecycle. This is certainly a concept that has been touted by the FTC for many years, and is also an integral part of GDPR compliance.
As the smart technology field becomes increasingly crowded, the competition and interest in valuable consumer information continues to surge. Companies expanding the scope of their data collection, use, and storage must allow for adequate consumer options even as devices become more complex. Device designers may also consider taking steps to separate core product features from data collection activities, allowing for varied levels of consumer data requirements.
Arent Fox’s Privacy, Cybersecurity & Data Protection group monitors issues involving consumer protection and privacy and technology. For more information, please contact Sarah L. Bruno, Anthony V. Lupo, Eva J. Pulliam, or the Arent Fox professional who regularly handles your matters.