Interactive Counsel

Arent Fox's interactive media law blog - latest news and trends in advertising, data security & privacy, and IP.

Interactive Counsel

Anthony V. Lupo

Anthony V. Lupo
Washington, DC

Anthony Lupo’s practice is primarily focused in the areas of entertainment, fashion, and technology. His diverse client base includes Discovery Channel, Pixar, and Oprah Winfrey Network in the area of entertainment; Diane von Furstenberg, Maison Margiela, Lacoste, Diesel, and Hugo Boss in the fashion area; and Google, PlayStation, and LG in the technology space. For fashion clients, Anthony often acts as their US general counsel. For the entertainment and technology companies, Anthony’s work is focused on intellectual property and advertising.

Anthony is considered to be a leader in the fashion, retail, and e-commerce space. He was named as one of the top three Retail and e-Commerce lawyers in the United States by Law360. Anthony has long been regarded as one of the premier intellectual property attorneys in the country. Chambers USA recognizes him as one of four Tier 1 lawyers for intellectual property, the Washington Business Journal regards him as the District’s number one IP attorney, and World Trademark Review 1000 noted Anthony as "top-tier counsel" in both the contentious and non-contentious work. The Washington Post reported that Anthony is making a “career out of breaking the mold of a typical DC regulatory lawyer,” while maintaining a “bustling entertainment practice that could rival that of a California firm.”

He serves as a member of the executive committee, co-chairs the Intellectual Property practice, and chairs the Fashion, Luxury Goods & Retail group.

Media and Entertainment

Anthony represents clients in all aspects of the entertainment business, including clearances of rights, content agreements, production agreements, music and media distribution agreements, international market entry, and protection and litigation of intellectual property rights. His clients in this space include notable companies such as Pixar Animation Studios, Discovery Channel, Turner Broadcasting System, Inc., Oprah Winfrey Network, Disney, Google, YouTube, and LG. 

His work in this field has been praised by those inside and outside the legal industry:

  • Chambers USA describes Anthony as the “go to” intellectual property lawyer on the East Coast for television and movie studios.

  • Legal 500 reports that Anthony “has an excellent reputation as relationship partner to marquee clients” and that the practice has “a fantastic reputation within the entertainment sector.”

Anthony has a great deal of experience in enforcing and protecting post-mortem publicity rights, including representing the estate of Albert Einstein, the Wright Brothers, and Steve McQueen.


Anthony is considered a preeminent fashion law attorney and is the host of Fashion Counsel, an industry blog. He serves as outside general counsel for a number of high-end European fashion and luxury goods companies handling corporate, real estate, employment, class action, national and global distribution, fulfillment, and California-specific litigation (Prop 65, wage and hour, and false claims and unfair competition). His fashion and luxury goods clients include Diane von Furstenberg, Lacoste, Diesel, Hugo Boss, Escada, Geox, Benetton, Sisley, Camper, Bebe, DSquared, Just Cavalli, and Maison Margiela.

Advertising, Privacy, and Data Security

Anthony’s robust advertising, privacy, and data security practice  providing guidance on developing and implementing global data privacy and security policies and procedures for a number of leading companies, including Discovery Communications, Sony PlayStation, Lacoste, LG Electronics, Intersections, Hugo Boss, and Honda. In this regard, he advises clients on issues of data collection, data security, data transfer, privacy, cross-border issues, GLB, the EU Privacy Directive, and privacy as it relates to children. Anthony’s team also has a great deal of experience in advising clients on data breach issues and has been called in to respond to some of the largest data breaches in history.  He has been recognized as one of the leading technology and Internet attorneys by a number of publications, including PricewaterhouseCoopers’ Global Counsel

Notably, Anthony is one of the few attorneys working with foreign governments to revise their intellectual property, which includes:

  • Assisting the Indonesian government in revising its intellectual property laws to comply with GATT

  • Advising the Saudi Arabian government on international intellectual property issues in its effort to join the WTO

  • Advising the Egyptian government on revising its intellectual property laws

  • Advising the Vietnamese government on implementing the US-Vietnam Bilateral Copyright Agreement

  • Lobbying the Office of the United States Trade Representative (USTR), the Patent & Trademark Office (PTO), and the Copyright Office regarding intellectual property and counterfeiting issues

  • Counseling clients on how to protect their intellectual property in foreign markets

Anthony sits on the board of directors for the Smithsonian National Zoo, Discovery Channel Global Education Fund, Escada, and Lacoste.

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View Anthony's full bio here.



Blog Posts by Anthony V. Lupo

Privacy & Security, GDPR
Read Here to Update: Privacy Policies, Connectivity, and Consent in the Age of the GDPR

Thinking about updating your privacy policy? Consider how to get consumer buy-in as part of the process. Your organization may be in the process of revamping its privacy practices, and as a result its external privacy policy, to keep up with the European General Data Protection Regulation (GDPR) and Federal Trade Commission (FTC) rules. This is good practice, but your organization should also consider how to publish the revised policies externally and internally, and whether consumer consent is appropriate.

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Advertising, Social Media, User-Generated Content
Instagram Signals to #Influencers That There’s a #NewSheriff in Town


Instagram has a message for social media Influencers: the Wild West is coming to an end. The popular photo-sharing platform is rolling out a new tool that will make it easier to tag and track paid commercial content. The tool offers a potential replacement for the much loathed “#ad” disclosure, but it also signals a coming crackdown on Influencer posts.

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Privacy & Security
Vizio Smart TVs Fail FTC Privacy Test

What’s the News?

The Federal Trade Commission is asking “who’s watching who?” in a recent settlement with Vizio over the consumer electronics brand’s smart TVs. Vizio’s settlement with the FTC and the New Jersey Attorney General comes in at $2.2 million after a complaint that Vizio tracked consumer viewing data on 11 million smart TVs since 2014 without their knowledge and sold it to third parties. Vizio must also delete all data collected up until March 2016, disclose its data practices, and improve its privacy policies.

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Arent Fox LLP, founded in 1942, is internationally recognized in core practice areas where business and government intersect. With more than 350 lawyers, the firm provides strategic legal counsel and multidisciplinary solutions to clients that range from Fortune 500 corporations to trade associations. The firm has offices in Los Angeles, New York, San Francisco, and Washington, DC.