Interactive Counsel

Arent Fox's interactive media law blog - latest news and trends in advertising, data security & privacy, and IP.

Interactive Counsel

Publicity Rights

Arent Fox represents and counsels motion picture, television, and music producers; advertising agencies; licensing companies; photo stock houses; and individual rights holders regarding right of publicity law.  Our lawyers have served as counsel in several landmark right of publicity cases in California and other jurisdictions, and they have published and lectured extensively in the area.


Imitation the Sincerest Form of Flattery? Court Dismisses Video Gamer’s Right of Publicity Claim


District Court Gives Go-Ahead to Marilyn Monroe’s Estate on False Endorsement Claim


A Monster Trade Dress Win for Monster Truck Company

There was good news for those companies that have products with unique designs at the US Patent and Trademark Office (PTO). The PTO found that the design of a monster truck could be protected and registered as trade dress for the “services” offered by the owner.


Oh BehAve! The BBB Is Watching

The Council of Better Business Bureaus (BBB) recently announced that it will be increasing its enforcement efforts for website operators that participate in online behavioral advertising (OBA), which is targeted advertising to consumers based upon their interests. The BBB is responsible for enforcing the self-regulatory code created by the Digital Advertising Alliance (DAA), which requires website operators to provide additional information regarding their OBA activity.


Beastie Boys: (You Gotta) Fight for Your Right (To Fair Use!)

The Beastie Boys don’t play games when it comes to copyright infringement. The legendary hip hop band is waging an aggressive legal battle against a company called GoldieBlox that makes engineering toys for girls over what the band claims is copyright and trademark infringement related to its 1987 hit song “Girls.”

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Arent Fox LLP, founded in 1942, is internationally recognized in core practice areas where business and government intersect. With more than 350 lawyers, the firm provides strategic legal counsel and multidisciplinary solutions to clients that range from Fortune 500 corporations to trade associations. The firm has offices in Los Angeles, New York, San Francisco, and Washington, DC.