By now, most consumers are familiar with those sponsored links that appear on Yahoo!, Google, or Bing after they search for something on the Internet. Those “keyword” advertisements are a significant source of revenue for the online search engines, appearing on consumers’ computer screens next to the “organic” search results when consumers type in relevant phrases or terms. The ads work because they are designed to mirror the consumer’s search and ideally to provide the consumer with exactly what they were looking for.
In the world of social media, friends and followers are valuable. It is not always easy, however, to convey the right message in 140 characters or less. More importantly, the message being conveyed and the way that it is sent to consumers may still be monitored by not only the social media website, but also by regulators and competitors. Our practice has experience with social media marketing campaigns. We have assisted clients with creating promotions that launch through social media websites, as well as assisted social media websites with their terms and conditions. With this ever-evolving area, we are here to assist our clients by helping them to comply with the various regulations surrounding this area and, in the end, to make “friends.”
If you’re a business owner thinking about running a promotion on Facebook, your life just got a little bit easier. Facebook recently revised its Promotions Guidelines and is now allowing businesses to run promotions directly on their page timelines instead of requiring them to run promotions through Facebook applications (apps).
ABOUT ARENT FOX LLP
Arent Fox LLP, founded in 1942, is internationally recognized in core practice areas where business and government intersect. With more than 350 lawyers, the firm provides strategic legal counsel and multidisciplinary solutions to clients that range from Fortune 500 corporations to trade associations. The firm has offices in Los Angeles, New York, San Francisco, and Washington, DC.